Skills, not an app
Each command is a Claude skill: a written set of instructions with its own rules, plus a few local scripts. No dashboard and no account to create.
Creator toolkit
Instagram Agent Skill for Claude
- 13 skills
- 26 hooks
- Free and open source
Thirteen open-source Claude skills that help you write Reels, captions, carousels, stories and replies in your own voice. They prepare the content. You review it and post it yourself.
Open-source project by Jake Schincariol. I am sharing how I use it, not selling it.
The Reel
Playing loads Instagram’s embedded player.
Watch on InstagramThe video is in Arabic. If the player doesn’t load, open it directly on Instagram.
What it actually is
It writes, you post
Nothing is published automatically. Every Reel script, caption or reply is a draft waiting for your approval.
Your voice first
Every skill reads one editable file, voice.md, so the output sounds like you rather than a template.
Install in three steps
- 1
Paste the prompt into Claude
Copy the two lines below exactly and send them to Claude. It installs the skills and checks that /ig-reel responds.
- 2
Set up voice.md
Send Claude three of your own Reels and say: write my voice.md from these. You can also fill in templates/voice.md by hand. Share examples of your content only, never your Instagram login.
- 3
Run your first command
Start with /ig-reel and one idea. Read the three hooks, pick one, then film. Edit anything that does not sound like you.
Install prompt
https://github.com/Jakeschincariol/instagram-agent-skill Install this skill, then confirm /ig-reel works.
Prefer Claude Code?
From the official README. Clone the repo and copy the skills globally, or install it as a plugin. To keep it inside one project, copy the same folders into your repo's .claude/skills/ instead.
Manual install
git clone https://github.com/Jakeschincariol/instagram-agent-skill.git cp -r instagram-agent-skill/skills/ig-* ~/.claude/skills/
Plugin install
/plugin marketplace add Jakeschincariol/instagram-agent-skill /plugin install instagram-agent
Claude chat and Claude Code do not behave the same. A single SKILL.md pasted into a chat runs as a mode, but the five local Python tools only run with Claude Code. Check what your own setup supports before relying on a command.
The thirteen commands
/ig-reel
Turns one idea into a Reel: three hooks from 26 formulas, scored, then the script, on-screen text and a timed beat sheet.
/ig-viral
Finds what is working in your niche, ranks it against each account's own median, names the formula and writes a swipe file.
/ig-caption
Writes and checks the caption, and shows the roughly 125 characters the feed displays before the tap.
/ig-carousel
Swipe posts: the cover that earns the swipe, slide copy and 1080x1350 files.
/ig-story
The daily story sequence, which sticker does which job, and a DM flow that starts with the viewer moving first.
/ig-profile
Scores your profile out of 100 against a 12-part rubric, then rewrites it in fix-first order.
/ig-plan
Plans the week: what to post, which format, when, and 10 accounts to engage with.
/ig-human
The Humanizer. Cleans stock phrases, typography tells and invisible characters, then scores the draft on five checks.
/ig-comment
Comments on other people's posts. Nine types, chosen by what the post actually is.
/ig-reply
Handles the thread under your own post: sorts comments by intent, then drafts replies in that order.
/ig-dm
The keyword delivery, first message, collab pitch and two follow ups.
/ig-repurpose
Turns one video, podcast or newsletter into a week of standalone Reels and carousels.
/ig-audit
A post mortem on what you already posted, ranked by outlier multiple and sends per reach rather than views.
Four parts worth knowing
26 hook formulas
/ig-reel drafts three openings from 26 formulas and scores them before you film. It is a way to test hooks, not a promise of reach.
100 point profile check
/ig-profile scores your profile against a 12-part rubric out of 100 and rewrites what lost points, most important first.
The Humanizer
/ig-human removes stock phrases, typography tells and invisible characters, flags sentence patterns for you to rewrite, then scores the draft on five checks.
Editable voice.md
One file holds how you speak. Every skill reads it, so updating it once improves everything that follows.
How a creator would use it
- Turn one product test into a Reel script with a timed beat sheet before filming.
- Rewrite your bio and highlights after a profile score.
- Plan a week of Reels and carousels from one longer video.
- Draft replies to comments and brand DMs, then edit them in your own words.
Limits and safety
- It does not log into Instagram, post, like, follow or send messages for you.
- Never paste your Instagram password, two factor codes or private DMs from other people into any chat.
- Review every draft. Claims about products, prices or results must be checked by you.
- The local scripts run on your machine with no network calls, according to the README. Read the code before running anything.
- Hashtag and platform rules change. Treat built in rules as a starting point.
Questions people ask
Is the Instagram Agent Skill free?
Yes. The project is open source under the MIT license. The README says there is no signup, no API key and nothing to connect for the skills themselves. You still need access to Claude to run them.
Does it post to Instagram for me?
No. The skills write drafts. Nothing gets posted until you approve it, and you publish it yourself in Instagram.
How do I install it?
Paste the GitHub link into Claude followed by the line: Install this skill, then confirm /ig-reel works. In Claude Code you can also clone the repo and copy the skills folders, or install it as a plugin.
Does it work in normal Claude chat?
Partly. The README says a single SKILL.md pasted into a chat runs as a mode, but you lose the five local Python tools that power most of /ig-reel and /ig-human. Claude Code gives the full setup. Check what your own Claude plan and app support.
What does sending three Reels do?
It helps Claude write your voice.md, the file every skill reads to match how you speak. You share your own Reels as examples. You never share your Instagram password or login.
Will the 26 hooks make my Reels go viral?
No tool can promise that. The hooks are formulas and a scoring aid that help you test openings before filming. Results still depend on the idea, delivery and audience.
Source
Everything on this page is based on the official README of the Instagram Agent Skill repository by Jake Schincariol, read on 8 October 2026.
Official repository on GitHub