Automotive
Car content that gets watched to the end
I make short cinematic content for cars — launches, showroom pieces, technology explainers, and social-first cuts — built with AI tools and reference images instead of a full commercial crew. I'm especially focused on the new wave of Chinese electric cars and the technology inside them. Based in Dubai, working across all seven emirates.
Why cars, and why now
A car is already motion, light, and detail — everything a short film needs. Most automotive content still treats it like a spec table. I treat it like a character: the moment the door closes, the light sweeps across the body, the screen wakes up. That is what people stop scrolling for.
The Chinese EV wave is the most interesting thing happening in the market right now, and most of its story is technology: software, screens, driver assistance, charging, and cabin design. Those features are hard to explain in a static post and easy to show in a 20-second film. See how I build one in the RESILIENT tutorial or browse my projects.
What I produce for automotive brands
Launch films and reveals
A short cinematic piece built around one moment: the reveal, the first drive, the detail nobody notices in a brochure. Vertical-first, made for the feed where people actually discover a new model.
Chinese EV tech explainers
The new generation of Chinese electric cars leads on technology — large screens, in-car software, assisted driving, fast charging, smart cabins. I turn those features into 15–30 second stories a buyer understands immediately.
Showroom and dealership content
Content shot around the car and the space: arrivals, handovers, model walkthroughs, and offers. Built so a showroom can post consistently instead of once a quarter.
Detail and craftsmanship cuts
Close-up motion pieces on wheels, lighting signatures, interiors, materials, and finishes — the parts that make a car feel premium on a small screen.
Test-drive and lifestyle pieces
The car inside a story: the city, the road, the person driving it. Cinematic mood rather than a spec list read out loud.
Campaign sets for agencies
A repeatable set of cuts from one concept — vertical, square, and horizontal — so an agency can run a full placement plan from a single production.
Chinese EV showrooms and collaboration agencies
If you represent a car brand, a showroom, or an agency working on an automotive account, this is the fastest way to see whether we fit: send the model and one sentence about the feeling you want, and I'll produce a single test piece before any campaign.
Chinese EV brands and importers
New-energy and electric brands entering or scaling in the UAE, and the importers and distributors representing them. If the technology inside the car is the story, that is exactly the kind of piece I build.
Dealerships and showrooms
Showrooms across Dubai and the other emirates that need consistent, high-quality social content around arrivals, models, and offers — without booking a full commercial crew each time.
Agencies and marketing teams
Creative and media agencies working on automotive accounts who need a production partner for short cinematic content, launch teasers, and social-first cuts.
Automotive tech and accessories
Charging, in-car software, audio, wheels, detailing, wraps, tint, and aftermarket tech — products that live around the car and deserve the same cinematic treatment.
Working across Dubai, Abu Dhabi, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah, Fujairah.
Let's talk about your model
WhatsApp is the fastest way to reach me. Email works too — moathalherani@gmail.com.