Brand partnerships

Your product, told as a story

I make short cinematic content for brands — product films, launch teasers, and social-first pieces — built with AI tools and reference images instead of a full commercial crew. If your product can be filmed, it can be told as a story. Based in Dubai, working with brands across the region and online.

Portrait of Moath Alherani

Why brands work with me

Most product content looks the same because it's made the same way — a spec sheet read on camera. I do the opposite: I treat a product like a character in a short film. A phone isn't a list of features, it's a moment someone reaches for it. A car isn't a spec table, it's a piece of motion. The result is content people watch to the end because it feels like a story, not an ad.

I work with AI tools and reference images, so a brand can get a cinematic piece without booking a studio, a crew, or a multi-week shoot. The workflow is faster, lighter, and repeatable — and I document it, so you can see exactly how each piece was made. See a real example in the RESILIENT tutorial or browse my projects and experiments.

Sectors I work with

Not an exhaustive list — if your product has a story, the format can usually be adapted to it. These are the categories I work in most often. For cars, EVs, dealerships, and automotive agencies there's a dedicated page: automotive content.

Technology & devices

Phones, laptops, wearables, smart home gear, and AI products. I turn a spec sheet into a short story people watch to the end — the feature, the feeling, and the moment it becomes useful.

  • Product films for launches
  • Feature explainers in 15–30s
  • Hands-on social pieces

Automotive & mobility

Cars, EVs, dealerships, and mobility brands — with a special focus on the new wave of Chinese electric cars and the technology inside them. Cinematic motion, detail close-ups, and launch teasers built for vertical feeds.

  • Launch teasers and reveals
  • Chinese EV tech explainers
  • Showroom and dealership content

Mobile phones & accessories

Handsets, cases, audio gear, and chargers. Vertical-first product storytelling designed for the platforms where people actually discover phones.

  • Unboxing-style shorts
  • Design and detail films
  • Accessory pair-ups

Cameras, optics & creator tools

Camera bodies, lenses, lighting, gimbals, and editing tools. I show gear through real creative use, not a spec list — because that's how creators decide.

  • Gear-in-action films
  • Before/after technique pieces
  • Creator workflow shorts

Lifestyle & fashion

Apparel, watches, fragrance, and accessories. Short cinematic mood pieces that place a product inside a story rather than a catalogue.

  • Mood and campaign shorts
  • Product-in-context films
  • Seasonal teasers

Food, coffee & hospitality

Cafés, restaurants, F&B brands, and venues. Atmospheric shorts that capture a place, a ritual, or a signature product in motion.

  • Venue atmosphere films
  • Signature product shorts
  • Ritual and process pieces

How a collaboration works

Four steps. Every partnership starts the same way — your product and a one-sentence idea — and you see a test piece before any full campaign.

Step 01

Brief & references

You send the product, brand references, and the one thing you want people to feel. No long deck needed — a few images and a sentence is enough to start.

Step 02

Concept & test piece

I write a short concept and produce one test piece before any full campaign. You see the direction, the look, and the pacing before we commit to more.

Step 03

Production

I build the final pieces using AI tools and reference images — cinematic short films, not a generic ad cut. Sound, pacing, and editing happen inside the same workflow.

Step 04

Delivery & formats

You receive vertical, square, and horizontal cuts ready for social, plus the source frames. Revisions are part of the process, not an extra.

Moath falling with the coffee cup and objects airborne in the RESILIENT video

What you get

Every deliverable is built from the same workflow, so you get multiple formats from one piece — and the prompt behind it, so the result is repeatable for future campaigns.

  • Vertical 9:16 films for Reels, TikTok, and Shorts
  • Square and horizontal cuts from the same piece
  • Short 15–30s teasers and a longer 60s cut
  • Source frames and the prompt behind each piece
  • One test piece before any full campaign

A working example of the format is the RESILIENT video — a short cinematic piece built entirely from reference images and written prompts.

Have a product to show?

Send me your product, a one-sentence idea, and any brand references. I'll reply with a concept and a test piece. WhatsApp is the fastest way to reach me.